[INFOGRAPHIC] Why Content Marketing is King in 2018: Your 10 Must-Know Stats

Content marketing continues to dominate marketing strategies in 2018. And this trend is not only expected to continue into 2019 and beyond, but rise.

Its importance cannot be understated. Content is the go-to pillar of marketing strategies across every type of sector, and for all sizes of company. Continue reading “[INFOGRAPHIC] Why Content Marketing is King in 2018: Your 10 Must-Know Stats”

The 5 simple rules every service provider should follow for success (most don’t)

If your customer experience is poor, it doesn’t matter what else you do.

It doesn’t matter if your client list reads like a who’s who of star companies.

It doesn’t matter if you’ve won industry awards.

It doesn’t matter if you have 10 degrees from the best universities in the world. Continue reading “The 5 simple rules every service provider should follow for success (most don’t)”

The 3 Best B2B Marketers to Follow in 2018 to Skyrocket your Growth

Marketing has the potential to be your B2B company’s motor for growth. It is uniquely placed to own the message with both your customers and prospects alike. It can work across dozens of different channels and access hundreds or thousands of leads at the same time.

Quite simply, marketing can drive business growth like no other department. And, like business in general today, it is evolving at rocket speed. Continue reading “The 3 Best B2B Marketers to Follow in 2018 to Skyrocket your Growth”

Are you putting up with mediocre marketing?

We live in a world where suddenly everyone is an expert. A 22-year old kid works in social media for two years and suddenly they’re a “social media expert”.

OK.

Most people who work in marketing frankly don’t know what they’re talking about when they talk about marketing. Continue reading “Are you putting up with mediocre marketing?”

How content marketing can lower your churn rate and boost client retention

They say that your best customers of tomorrow are your customers of today. But companies regularly cite customer churn rate as one of their main problems.

There are many reasons for customers leaving. Poor service, poor communication and a more attractive offer from a competitor are just some. Continue reading “How content marketing can lower your churn rate and boost client retention”

Revealed: How Popular Corporate Slogans Get You To Buy

How many of the following popular corporate slogans can you match to their company?

  1. Just do it.
  2. Impossible is nothing.
  3. Think different.
  4. Lead by technology.
  5. The ultimate driving machine.
  6. Probably the best lager in the world.
  7. It’s the real thing.
  8. Because you’re worth it.
  9. The best or nothing.
  10. Believe in better.
  11. First never follows.

Continue reading “Revealed: How Popular Corporate Slogans Get You To Buy”

Looking for a FinTech Copywriter with Experience and Passion?

Is your FinTech company in need of an experienced, knowledgeable FinTech copywriter? Look no further. If you’re looking for a FinTech copywriter, you’re in the right place.

We will work with your company to create financial content that persuades, compels and ultimately, sells.

We have worked with scores of FinTechs across the UK, continental Europe and North America on crafting powerful FinTech copywriting and content. Continue reading “Looking for a FinTech Copywriter with Experience and Passion?”

The 5 Things to Look for in a Financial Content Writing Provider

So you have a great financial product. Maybe even a brilliant, innovative fintech product. You want to acquire new clients, but you don’t want to appear pushy. You don’t want to appear salesy. Right? This is where a financial content writing services provider comes in.

No one likes to be sold to. No one likes a braggart either.

But you need to show people why you can help them without coming across in a way that makes the lead run into the arms of your competitor. It happens all the time – even when the competitor’s product is inferior to yours. And the reason comes down to persuasion – your company will live or die based on your sales and marketing acumen. Continue reading “The 5 Things to Look for in a Financial Content Writing Provider”

23 astonishing tips to write copy that sells

What is the end purpose of copywriting? Of content marketing? To help your company grow – to increase its revenue. To write copy that sells. Right?

Sure, goals are often set to raise brand awareness or improve search engine rank for instance, but all these individual goals have a common end goal.

All roads lead to sales and revenue. Continue reading “23 astonishing tips to write copy that sells”