Revealed: How Popular Corporate Slogans Get You To Buy

How many of the following popular corporate slogans can you match to their company?

  1. Just do it.
  2. Impossible is nothing.
  3. Think different.
  4. Lead by technology.
  5. The ultimate driving machine.
  6. Probably the best lager in the world.
  7. It’s the real thing.
  8. Because you’re worth it.
  9. The best or nothing.
  10. Believe in better.
  11. First never follows.

Continue reading “Revealed: How Popular Corporate Slogans Get You To Buy”

Looking for a FinTech Copywriter with Experience and Passion?

Is your FinTech company in need of an experienced, knowledgeable FinTech copywriter? Look no further. If you’re looking for a FinTech copywriter, you’re in the right place.

We will work with your company to create financial content that persuades, compels and ultimately, sells.

We have worked with scores of FinTechs across the UK, continental Europe and North America on crafting powerful FinTech copywriting and content. Continue reading “Looking for a FinTech Copywriter with Experience and Passion?”

The 5 Things to Look for in a Financial Content Writing Provider

So you have a great financial product. Maybe even a brilliant, innovative fintech product. You want to acquire new clients, but you don’t want to appear pushy. You don’t want to appear salesy. Right? This is where a financial content writing services provider comes in.

No one likes to be sold to. No one likes a braggart either.

But you need to show people why you can help them without coming across in a way that makes the lead run into the arms of your competitor. It happens all the time – even when the competitor’s product is inferior to yours. And the reason comes down to persuasion – your company will live or die based on your sales and marketing acumen. Continue reading “The 5 Things to Look for in a Financial Content Writing Provider”

23 astonishing tips to write copy that sells

What is the end purpose of copywriting? Of content marketing? To help your company grow – to increase its revenue. To write copy that sells. Right?

Sure, goals are often set to raise brand awareness or improve search engine rank for instance, but all these individual goals have a common end goal.

All roads lead to sales and revenue. Continue reading “23 astonishing tips to write copy that sells”

Blog SEO Best Practices: The Simple 15 Step Guide For Success

First, let’s look briefly at why blog SEO best practices are so important. There are three main factors that contribute to a high ranking website. They are content (quality, relevance and frequency), PR (backlinks from preferably strong domains to your site) and SEO.

The main problem that companies have with SEO, apart from a widespread lack of correct implementation of best practice, is that it takes time and doesn’t produce instant results. But, if you’re looking for medium to long-term website growth, ignore SEO at your peril. Continue reading “Blog SEO Best Practices: The Simple 15 Step Guide For Success”

5 Epic Tips For Brilliant B2B Financial Content In 2017

Producing brilliant B2B financial content is a challenge that your marketing team must rise to. Not only is content marketing constantly changing but, as you surely well know, finance is too.

Your content marketing strategy therefore needs refocusing on a regular basis to make sure that the content you produce is what your market wants to see. Read on to discover how to approach your content creation for the year ahead. Continue reading “5 Epic Tips For Brilliant B2B Financial Content In 2017”

17 Reasons Why Your Content Marketing Isn’t Working

While a lot of companies nail it with their content marketing strategy, a lot of others really struggle with theirs. They spend a ton of money and don’t get the results they expected. Familiar story?

If so, read on, because we’ll show you exactly why your content marketing is failing and how you can fix it in 17 detailed, definitive reasons. So let’s dive in!

Continue reading “17 Reasons Why Your Content Marketing Isn’t Working”

7 Easy Writing Tips For Spectacular Content Marketing

Content marketing. Write and they will come, Kevin Costner never said while he was making a big baseball field. And with good reason.

If only it were as simple as this. Unfortunately it’s not. Content marketing takes effort and strategy. But the good news is that with these 7 easy writing tips, you will instantly give your content marketing strategy a quick boost. Continue reading “7 Easy Writing Tips For Spectacular Content Marketing”