The 3 Best B2B Marketers to Follow in 2018 to Skyrocket your Growth

Marketing has the potential to be your B2B company’s motor for growth. It is uniquely placed to own the message with both your customers and prospects alike. It can work across dozens of different channels and access hundreds or thousands of leads at the same time.

Quite simply, marketing can drive business growth like no other department. And, like business in general today, it is evolving at rocket speed. Continue reading “The 3 Best B2B Marketers to Follow in 2018 to Skyrocket your Growth”

How content marketing can lower your churn rate and boost client retention

They say that your best customers of tomorrow are your customers of today. But companies regularly cite customer churn rate as one of their main problems.

There are many reasons for customers leaving. Poor service, poor communication and a more attractive offer from a competitor are just some. Continue reading “How content marketing can lower your churn rate and boost client retention”

17 Reasons Why Your Content Marketing Isn’t Working

While a lot of companies nail it with their content marketing strategy, a lot of others really struggle with theirs. They spend a ton of money and don’t get the results they expected. Familiar story?

If so, read on, because we’ll show you exactly why your content marketing is failing and how you can fix it in 17 detailed, definitive reasons. So let’s dive in!

Continue reading “17 Reasons Why Your Content Marketing Isn’t Working”