Content marketing continues to dominate marketing strategies in 2018. And this trend is not only expected to continue into 2019 and beyond, but rise.
Its importance cannot be understated. Content is the go-to pillar of marketing strategies across every type of sector, and for all sizes of company.
The stats that we’ve put together in this infographic go a long way to explaining why. And also why if you don’t have a strong content marketing strategy, your business goals of lead generation, client retention and brand awareness will be harder to achieve.
Why Content Marketing is King in 2018 [Infographic]
Content marketing is king in 2018 and will continue to run rule over marketing strategies for the foreseeable future.
But it’s certainly not just a case of “doing content” or throwing money at a content strategy. Each strategy, like a business development strategy, must be unique to your company and meticulously planned with your business goals front and centre of mind.