Marketing has the potential to be your B2B company’s motor for growth. It is uniquely placed to own the message with both your customers and prospects alike. It can work across dozens of different channels and access hundreds or thousands of leads at the same time.
Quite simply, marketing can drive business growth like no other department. And, like business in general today, it is evolving at rocket speed.
It’s not only essential to keep up with B2B marketing experts for the sake of your company’s success, it’s risky not to do so.
And rather than inundate you with a ludicrous number of “people to follow” like a lot of articles do – who has the time to follow 50 people? – I’m going with just three B2B marketing experts.
If you have more time to follow others, great. But if not and you want to stay abreast of broad, current trends that are essential to know for your success, these three are your guys. And they all offer something different, but of great importance for B2B success.
Without further ado:
1. Ann Handley – partner at Marketing Profs
Content is king, but Ann Handley could well be its queen. With recent Google updates, content is even more important than before. Everything depends on it, including SEO. This is why you absolutely need to be in the loop regarding content marketing updates, tips and best practice.
Purported to be the world’s first chief content marketing officer, Handley offers timely advice for B2B marketers via a range of social channels, her own blog and her company, Marketing Profs.
2. Neil Patel – founder of Crazy Egg
With good reason, you’ve probably already heard of Neil Patel. He offers valuable B2B advice and is outrageously prolific. Whether it’s through blogging, podcasting or via his social pages, he constantly posts thoughtful, relevant, helpful content. Patel’s posts cover all major aspects of B2B marketing. From content to conversion, and from social media to SEO, he is a fountain of marketing knowledge.
This guy is an absolute gift for all B2B marketers.
3. Rand Fishkin – founder of Spark Toro (formerly of Moz)
Widely regarded as one of the pre-eminent authorities on SEO, Rand Fishkin is simply an essential marketer to follow for B2B companies. Whether it’s via Youtube lessons, Moz’s Whiteboard Friday blog posts or through social channels, Fishkin has kept marketers in the loop for years. Keep up to date with his latest posts on the Spark Toro blog.
Well, there you have it. Three marketing authorities and where to find them for 2018 and beyond. Follow these three on a consistent basis and you’ll be well on your way to B2B marketing success!